- Our Story
You are shopping with Deannah Muha
We have our own In-House Product Safety and Regulatory Team that pioneered the Norwex 360 Product Safety Review: a robust ingredient and formula analysis that evaluates each ingredient, formula, and biodegradability.
We go beyond “no sulfates and no parabens” and never compromise when it comes to the quality and safety of our products. We meticulously develop our products based on extensive research and evidenced-based scientific facts, not opinions.
But that’s just the tip of the iceberg. We review absolutely every ingredient that goes into our formulas to ensure we never use any CMR substances – those that are known Carcinogenic, Mutagenic or toxic to Reproduction or known endocrine disrupters (EDCs).
Each ingredient and formula is reviewed for any toxicological potential, and we use the precautionary principle to guide this evaluation- this rules out many ingredients that have a high potential of harm. Each ingredient is also evaluated against these criteria
We then research each ingredient and formula against global regulatory agencies like Europe’s REACH, European Union Cosmetics Directive, US EPA, and OekoTex list. This helps to eliminate mutagens, known carcinogens, and reproductive toxins, including endocrine disrupters.
Each formula is also tested for impurities including heavy metals, 1,4 dioxane, ethylene oxide and acrylamides. We also test the biodegradability of each formula and are proud of the USDA Biobased certification we have on many products.
Finally, we conduct extensive independent clinical, consumer and safety studies through independent testing by 3rd party labs to ensure our products are both incredibly safe and incredibly effective.
These tests allow us to confidently say our products are absolutely clean- Norwex Clean. We never stop evaluating, researching and innovating to bring you products you can trust. It’s our mission and our passion.
We never compromise when it comes to the quality and safety of our products. We meticulously develop our personal care and household products to be super clean and super effective.
How do we go so much further than simply restricting harmful ingredients from our products? We have our own In-House Product Safety and Regulatory Team trained in toxicology who pioneered the Norwex 360 Product Review: a robust ingredient and formula analysis.